Marina Bianchi

Marina Bianchi is Professor of Economics at the University of Cassino. She has written on the theory of the firm and consumer theory, with a specific focus on the problems of change, learning, and the emergence of social rules. In recent years her main research interest has become the analysis of consumer choice, preference formation, and the role of novelty in consumption.

Marina's approach is interdisciplinary, drawing freely upon: microeconomics and game theory, economic history and the history of economic thought, evolutionary economics, psychology and social psychology, and literature.

In a number of articles and two edited books - The Active Consumer: Novelty and Surprise in Consumer Choice, 1998, and The Evolution of Consumption: theories and practices, 2007 - she has analyzed the characteristics of creative goods and the limits of the traditional economic framework in explaining choices concerning them.

More recently, her interests have focused on the role of curiosity and exploratory behavior in shaping aesthetic preferences.